Rapid Growth in Online Credit Card Services – Up 57%
The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57% more often to service their accounts in 2006 than in 2005,...
View ArticleArbitron: PPM Shopping Mall Trial Proves It’s Viable for Mall Audio Media
Arbitron announced the results of a second Portable People Meter pilot test with Mall Radio Network, saying the test demonstrated that its PPM system could be used to track the amount of time shoppers...
View ArticleIn-Game Ads Can Increase Brand Familiarity 64%, Purchase Consideration 41%
Advertising within highly engaging gaming experiences have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands, according to a Nielsen Entertainment...
View ArticleOnline Video Quality Impacts Audience Retention, Revenue Opportunities
The consequences for a website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study...
View ArticleCoupon-Redemption Conventional Wisdom Sometimes Foolish
Overall coupon redemption rates are in decline in North America, and some of the conventional wisdom on couponing is out of date or simply wrong, according to ICOM, which studied redemption trends...
View ArticleEuropean E-Commerce to Reach 323 Billion Euros in 2011
European business-to-consumer (B2C) e-commerce sales totaled 106 billion euros ($133 billion) in 2006 and will grow at an annual growth rate of 25% over the next 5 years, tripling in amount to reach...
View ArticleSubstantial Changes in US Consumers’ View of Industries
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers. The poll also found that there have been...
View ArticleShoppers Research Online, Buy Locally; Still Rely on Yellow Pages
Local searches – for products, services and information online for specific locations – are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned...
View ArticleB2B Marketers’ and Buyers’ Views at Odds on Site Registration Quality
While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint...
View ArticleUnlikely Support for Branded Websites for Kids – Teachers
In the wake of child advocates’ criticism of youth-marketing practices, teachers and other educators are nevertheless willing to send kids to branded websites if they are not only safe and entertaining...
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