Study Profiles Affluent Argentineans’ Media Consumption, Lifestyles
Argentinean elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American...
View ArticleHome Entertainment Market Down 4.8% in First Half
Spending on home entertainment sales and rentals fell 4.8% from the year-earlier period, to $10 billion, in the first half of 2007, with video rentals down 3.3% (totaling $3.8 billion) and sales – of...
View ArticleClub Penguin, Snatched by Disney, Grew 329% in Past Year
ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise...
View ArticleMost Parents Concerned Kids Could Encounter Predators Online
Eight in ten (77%) parents with children between the ages of 12 and 17, inclusive, are concerned that their child could encounter sexual predators online, with a majority (51%) indicating that they are...
View ArticleOnline Merchants Increasing E-Commerce Budgets for Apps, Services
Nearly 8 of 10 web retailers (78.2%) – among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers – plan to increase their spending on e-commerce applications and...
View ArticleElectronic Equipment Market Slows Even as PC Market Perks Up
Following three years of strong growth, the global electronic equipment market’s expansion will decelerate slightly in 2007, iSuppli Corp. predicts. (more…)
View ArticleStudy: Online Banking’s Environmental Benefits Can Drive Growth
Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment – saving 17 million trees and avoiding...
View ArticleYouth Exposure to Alcohol Ads in Mags Declined from 2001 to 2005
Youth exposure to alcohol advertising in magazines declined 49% from 2001 to 2005 as alcohol brands shifted their advertising to television, according to a new report by the Center on Alcohol Marketing...
View ArticleWorldwide Broadband Subscriptions to Exceed 536 Million by 2011
Worldwide broadband subscriptions will exceed 536 million by 2011, with DSL accounting for over half of the market, with Fiber (FTTx) and WiMax among the fastest-growing access technologies in the next...
View ArticleTop UK Sites: Google Still Leads, Mozilla Growing Fastest
The total UK online population was higher than ever in June – some 31.7 million unique visitors, or 63% of the total UK population age 15 and older – according to a comScore World Metrix report on the...
View ArticleShare of Ad Spending by Medium – May 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleOnline Advertised Job Vacancies Dip in July
Online advertised job vacancies in July totaled 4,084,200 – 2.65 vacancies for every 100 persons in the labor force – or some 196,200 less than in June (down 4.6%, according to The Conference Board...
View ArticleStudy: Branding Can Alter Kids’ Perception of Taste
Preschoolers’ perception of what tastes better can be heavily influenced by the food packaging, if it’s branded by a ubiquitous and food brand’s – in this case, McDonalds’ – according to the findings...
View ArticleAmericans More Addicted to Email, Thanks to Portable Devices
More Americans than ever before are using portable devices to keep tabs on their email throughout the day and night, and from virtually anywhere – bed, cars, bathrooms, even church – according to AOL’s...
View ArticleCommunications Spend to Reach $1 Trillion in ’08; Internet to Surpass All Ad...
Total communications spending increased 6.8% to a record $885.2 billion in 2006, having expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006 (and exceeding GDP growth in both...
View ArticleHitwise Election 2008 Data Center Launched: Obama, Paul, Clinton Popular Online
Hitwise this week launched its Election 2008 Data Center, which will highlight which presidential candidates’ websites are visited the most and which candidates generate the highest search volume....
View ArticleRapid Growth in Online Credit Card Services – Up 57%
The use of the internet for credit card account management has increased significantly, with customers visiting card issuers’ sites 57% more often to service their accounts in 2006 than in 2005,...
View ArticleArbitron: PPM Shopping Mall Trial Proves It’s Viable for Mall Audio Media
Arbitron announced the results of a second Portable People Meter pilot test with Mall Radio Network, saying the test demonstrated that its PPM system could be used to track the amount of time shoppers...
View ArticleIn-Game Ads Can Increase Brand Familiarity 64%, Purchase Consideration 41%
Advertising within highly engaging gaming experiences have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands, according to a Nielsen Entertainment...
View ArticleOnline Video Quality Impacts Audience Retention, Revenue Opportunities
The consequences for a website where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues, according to an Akamai Technologies study...
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