Coupon-Redemption Conventional Wisdom Sometimes Foolish
Overall coupon redemption rates are in decline in North America, and some of the conventional wisdom on couponing is out of date or simply wrong, according to ICOM, which studied redemption trends...
View ArticleEuropean E-Commerce to Reach 323 Billion Euros in 2011
European business-to-consumer (B2C) e-commerce sales totaled 106 billion euros ($133 billion) in 2006 and will grow at an annual growth rate of 25% over the next 5 years, tripling in amount to reach...
View ArticleSubstantial Changes in US Consumers’ View of Industries
The supermarket industry does the best job of serving consumers, according to the annual Harris Poll that ranks industries on how well they serve consumers. The poll also found that there have been...
View ArticleShoppers Research Online, Buy Locally; Still Rely on Yellow Pages
Local searches – for products, services and information online for specific locations – are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned...
View ArticleB2B Marketers’ and Buyers’ Views at Odds on Site Registration Quality
While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint...
View ArticleUnlikely Support for Branded Websites for Kids – Teachers
In the wake of child advocates’ criticism of youth-marketing practices, teachers and other educators are nevertheless willing to send kids to branded websites if they are not only safe and entertaining...
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